Horizontal TabsDescription Thursday, June 11, 2015 Registration: $75 Click here to Register! Are you not sure what you need to do in order to promote yourself? Do you know what you want to do but just can't seem to get a system together? There are myriad of affordable ways for individuals to promote their products and services but before you start, you need to be clear about what you are selling, to whom, and with what desired outcome. Join professional illustrator and artist, Barb Hranilovich in this one-day workshop in which you will learn tips and tricks from a 35+ year career veteran that will help you identify and hone your personal brand. Using group and individual exercises and directed conversation, Barb will help participants clarify their brand, message, differential advantage and provide artists, entrepreneurs, creative persons or small business owners with tips and tools to get the world talking about you. All skill levels are welcome. Extend your experience and sign up for both Building Your Career: Lattice From Staff to Freelance and Building Your Brand: A Guide to Shameless Self-Promotion and receive a price break on your registration. Enjoy two days of professional development for only $150 (The Career Lattice textbook included)! Faculty Barbara Hranilovich Instructor of Visual Arts and Entrepreneurship, Interlochen College of Creative Arts Schedule Building Your Brand: Shameless Self-Promotion for Creatives Schedule Friday, June 13 8:30 - 9 a.m.Registration Check-in: Mallory-Towsley Center Lobby 9 - 10:30 a.m.Class Session 1: Mallory-Towsley Classroom 108Introduction to branding and marketing. Introduction of participants and discussion of their current state/marketing and branding goals. 10:30 - 10:45 a.m.Break 10:45 a.m. - NoonClass Session 2: Mallory-Towsley Classroom 108Branding worksheet and discussion. Noon - 1:30 p.m.Lunch Break 1:30 - 3 p.m.Class Session 3: Mallory-Towsley Classroom 108Discussion of marketing versus public relations. Overview of options and understanding brand/personality fit. 3 - 3:15 p.m.Break 3:15 - 5 p.m.Class Session 4: Mallory-Towsley Classroom 108Marketing/PR worksheet with ongoing Q&A and discussion. 5 - 6 p.m.Final Session and Course Conclusion.Implementing the strategy…making it doable. Please note that this schedule may be subject to change. Participants will be notified of any adjustments.