Ellen Rosewall

Welcome to Interlochen's Arts Management Intensive!

I talk with a lot of board members, staff and volunteers who work with arts organizations, and I have learned that many of us are facing the same issues.  We are trying to keep and grow our audiences and funding sources in challenging times and we are figuring out how to make the best use of board members and volunteers. In short, we are trying to create organizations that can survive and thrive while making exciting, engaging art for our communities.

There is an old proverb:  “If we do not change direction, we are likely to end up where we are headed.”  Many of us are trying to figure out how to adapt to 21st century conditions while using 20th century marketing and fundraising methods.    Others of us come from the private sector and are sometimes mystified by that strange hybrid, the nonprofit arts organization.

I would like to encourage you to take advantage of this new offering at Interlochen College of Creative Arts.  In the idyllic setting of northern Michigan, we can take a look at some of the basics of arts management and work on adapting them to the latest trends of the arts marketplace.   We will share our stories, hear from successful arts organizations and learn about exciting initiatives around the country.  I promise – you will come home with an armful of new ideas and be refreshed in the process.

Department(s): 
College of Creative Arts
Position: 
Arts Management Intensive Artistic Director and Faculty
Education: 

Rosewall’s thirty years of experience and leadership in the arts industry have led to her position as one of the most active and respected arts advocates in the midwest.  She is Associate Professor of Arts Management and Coordinator of the Arts Management program at University of Wisconsin-Green Bay and is active with the Association of Arts Administration Educators.  As an arts manager, Rosewall has served organizations with budgets from $100,000 to $5 million.  She has been Executive Director of Schola Cantorum (Palo Alto, CA, 1989-1992), Interim Director and Capital Campaign Manager of the Green Bay Botanical Garden (1992-1993) and Director of Marketing and Development at the Weidner Center (1993-1996).  She has served on several local and statewide boards of directors, has been President of the Wisconsin Assembly for Local Arts (now Arts Wisconsin) and President of the Northeastern Wisconsin Arts Council.  She is currently President of the Wisconsin Public Radio Association and serves on the Weidner Center Presents, Inc. Board of Directors. Rosewall is known nationally as an arts management specialist and advocate for the arts.  She has given presentations on arts management for Americans for the Arts, Michigan Assembly for Community Arts Agencies, Association of Arts Administration Educators and the International Society on Politics, Social Theory and the Arts. She is in demand as a consultant, working with arts organizations in small and large communities on fund-raising, strategic planning and audience development.  Some of her consulting clients have included the Milwaukee Ballet, Door Community Auditorium, Fairfield Center for Contemporary Art, Michigan Assembly for Community Arts Agencies, Wisconsin Choral Directors Association and Portage County Arts Alliance.  She worked with the Wisconsin Arts Board on a multi-year project that provides community arts development to new arts organizations in small communities, a project funded by the National Endowment for the Arts.  Rosewall is an active advocate for the arts at the local, state and national level.  She was a member of the Joint Legislative Council’s Special Committee on Arts Funding, which drafted successful legislation to create an endowment for the arts in Wisconsin in 2001.  As President of the Wisconsin Assembly for Local Arts, she presided over three Arts Advocacy Days at the state capitol, was the President of the Wisconsin Public Radio Association and was part of a successful effort to keep sustained funding for public broadcasting in the 2008-09 state budget.  She is a member of the founding committee of Arts Action Wisconsin, a charter member of the Arts Action Network and has recently been asked to serve on the Creative Wisconsin Task Force, implementing recommendations for improving arts education in Wisconsin.

Office address: 

Interlochen College of Creative Arts
Interlochen Center for the Arts
Post Office Box 199
Interlochen, MI 49643-0199