Visual Communication and Graphic Design

Taught by Chris VanWyck, an award-winning graphic artist, participants will learn how to use graphic design to effectively deliver their message to an intended audience while creating a creative and engaging piece of art.

Saturday, November 8, 2014 to Sunday, November 9, 2014

Registration Fee: $175

This graphic design workshop will explore the philosophies and techniques used in the art of visual communication and will give participants a clear understanding of the roles that image, typography and color play in creating artful and effective visual compositions. Taught by Chris VanWyck, an award-winning graphic artist, this class will teach students how to effectively deliver their messages to an intended audiences while creating a creative and engaging pieces of art. The goal of this workshop will be for each student to create a poster that will stop viewers in their tracks. To create their posters, participants will first explore the fundamentals of graphic symbolism, compositional balance, color theory and typographic hierarchy using hands-on exercises and their sketchbooks. Students will then apply their sketches and knowledge toward building computer designs with Adobe Creative Suite. Interlochen will provide each student with access to a Mac and the design programs needed (or students may bring their own laptop, if they have Adobe Creative Suite software). This class is for students seeking guidance and tools to enhance their creative sensibilities and design skills. Students should feel comfortable using a Mac computer and have some basic familiarity with using a computer to design print pieces. Please bring an 8” x 10” sketchbook, a black Sharpie Fine Point marker, a black Sharpie Ultra Fine point Marker, #2 pencils, and a USB jump drive for digital file storage.


Chris VanWyck

Instructor of Media, Interlochen College of Creative Arts